Our Story

Wobabybasics offers a simplified thoughtfully-designed collection of children’s clothing (0-8 years) made of GOTS certified organic cotton and produced with a commitment to quality, fair trade and the environment.

Wobabybasics materialized after the arrival of designer Sherry Poon's firstborn. Fascinated by her child's playful movements, Sherry combined her background in architecture with a staunch environmentalist mantra. Striving for children's garb as good to the little ones as it is to the earth itself, Wobabybasics was born.

Based in Shanghai and in a country already flowing with consumer goods, Wobabybasics mission is to create products that we are proud to label “made in China.” We strive to be ecologically responsible in all aspects of our business. We strongly believe in a sustainable business model balancing profitability and philanthropy — to make the world a better place for our children and to show our children how to be better in this world.

In addition to season-less organic cotton layette, gift sets and kids underwear, we offer two seasonal collections annually that draws on our everyday Asian experiences and influences.